Recognition for Creativity and Sustainability
The Autonomous Region of Madeira stood out at the Bolsa de Turismo de Lisboa (BTL) of 2025, receiving the award for Best National Stand. This distinction was announced during the BTL Awards ceremony, held at FIL – Lisbon International Fair, where the news for the 2026 edition, scheduled for February 25 to March 1, was also revealed.
The stand of Madeira, which had the motto “Madeira. It’s all you want”, excelled for its innovation and commitment to sustainability and creativity. These characteristics were decisive for winning the award, granted by the event’s own organization. The distinctive design proposal aimed to provide an immersive experience that stimulated the senses of various audiences, both professionals and the general public, inviting them to discover the authenticity and uniqueness of the archipelago.
Eduardo Jesus, regional secretary of Tourism, Environment, and Culture, as well as president of the Madeira Promotion Association (AP-M), stated that participation in BTL is crucial for reinforcing Madeira’s position in the national tourism market, allowing for closer ties with partners, operators, and visitors. The official emphasized the continuous elevation of the standards of Madeira’s presence at the event, highlighting the importance of promoting the region’s identity and tourism offerings.
In addition to this recognition, Madeira’s stand at Savoy Signature was also honored in the Sustainability category, underscoring the archipelago’s commitment to sustainable practices in tourism promotion.
In summary, the recognition obtained by Madeira’s stand at BTL 2025 represents a significant reinforcement of the region’s image in the domestic market, with positive effects on attracting visitors and asserting Madeira as an innovative and excellent tourist destination in Portugal.
